What We Connect

The integrations that matter for your business.

If it has an API, we can connect it. These are the integrations we build most often — because they have the biggest impact on how businesses actually run.

CRM to Messaging

New leads in your CRM trigger instant Telegram messages, SMS alerts, or email notifications. Your team responds in minutes, not hours.

Ads to Analytics

Google Ads and Meta conversions synced to your lead records. See which campaigns produce real customers, not just clicks.

Custom Webhooks

Real-time event listeners that trigger actions across your stack. Form submitted, payment received, status changed — anything can trigger anything.

Data Pipelines

Automated data flows between systems. Nightly syncs, real-time mirroring, or scheduled reports — built to your business logic.

Common Integrations

Systems we connect regularly.

Every business runs on a different combination of tools. Here are the integrations we build most often:

Website to CRM — form submissions, chat leads, and call tracking into one system
CRM to Telegram/SMS — instant lead alerts with full details on your phone
Google Ads to CRM — conversion data flowing back to actual lead records
Invoicing to CRM — payment status synced so you know who's paid and who hasn't
Analytics pipeline — traffic, leads, conversions, and revenue in one dashboard

No Zapier tax, no middleware that breaks. Direct integrations you own and control. The most common starting point is CRM integration — connecting your lead sources to a unified pipeline — which then expands into full business automation.

Business Automation →

Failure Modes

Where integrations break in production.

Most integrations don't fail loudly. They fail silently — a webhook drops, a token expires, a vendor renames a field — and nobody notices until a customer complains or a month of conversion data turns out to be wrong. After hundreds of integrations, the same handful of failure modes keep showing up:

No retry on transient errors — one 502 from the vendor and the event is gone forever; no dead-letter queue, no replay
Schema drift — the vendor adds a required field or changes a type, and the integration starts dropping records with no alert
Webhooks without idempotency keys — a duplicate delivery creates a duplicate lead, a duplicate invoice, or a duplicate charge
Rate-limit blindness — bursty traffic hits a 429 wall, the queue backs up, and the integration looks "down" when it's actually throttled
No observability — when something breaks at 2am Saturday, there's no log, no alert, no audit trail to figure out what fired and what didn't

We design around these defaults from day one: signed webhooks, idempotency keys on every write, exponential backoff with a DLQ, schema validation at the boundary, and Telegram alerts when anything fails twice in a row. The same discipline shows up in CRM automation for small businesses — the integrations that survive are the ones built assuming the vendor will misbehave.

Technical Approach

Clean integrations, no middleware bloat.

// API integration architecture — direct connections, full control

webhooks: real-time event listeners with validation and retry logic

apis: REST, GraphQL, SOAP — whatever your tools speak

auth: OAuth 2.0, API keys, JWT — secure by default

sync: real-time, scheduled, or event-driven — depends on the use case

monitoring: failure alerts, request logging, automatic retries

no_middleware: direct API calls — no Zapier, no Make, no monthly fees

What Is API Integration? A Guide for Business Owners

A plain-language breakdown of what API integration actually means, why it matters, and how to tell if your business needs it.

Read →

8 Business Automation Examples

Real automation workflows that save hours per week — from lead routing to invoice generation to review requests.