Web Design · Contractors

Contractor websites that generate leads.

You build things that last. Your website should do the same. Custom-coded sites with service area pages, project galleries, and lead capture engineered for the trades industry.

See Examples
Built for Trades

A page for every service. A page for every city.

Contractors serve multiple areas and offer multiple services. Your site needs to reflect that — not with one generic homepage, but with dedicated pages that rank.

Service Area Pages

Dedicated pages for each city and neighborhood you serve. "Plumber in Pasadena," "Roofer in Glendale" — each page targets the searches your customers make.

Project Galleries

Showcase your completed work with organized, fast-loading galleries. Before/after comparisons, project details, and the social proof that closes deals.

Lead Capture

Quote request forms, click-to-call buttons, and chat — multiple conversion points on every page. Leads go straight to your phone or CRM, not a generic inbox.

Competitive Edge

Most contractor sites are template garbage. Yours won't be.

Search "plumber Los Angeles" and you'll see a wall of identical sites — same stock photos, same layout, same slow load times. They all bought the same $200 template and wonder why they don't rank.

What makes a contractor site actually work:

  • Trade-specific content that speaks your customers' language
  • Service + location page matrix covering your entire territory
  • Fast load times — contractors' customers search on phones, on job sites, in a hurry
  • License, insurance, and certification badges that build instant trust
  • Schema markup for HomeAndConstructionBusiness and local service area

We've built sites for businesses across Los Angeles. We understand how local service SEO works because we've done it — not because we read a blog post about it. See our full approach to web design in Los Angeles.

Related Reading

Resources for contractors planning a new site.

What Goes Wrong

Mistakes we see on almost every contractor site.

Before we quote a rebuild we audit the existing site. Across plumbers, roofers, electricians, GCs, and HVAC shops, the same gaps show up. Each one is a lead leaving the page before the phone ever rings.

If your site does any of these, you're paying for traffic that bounces:

  • One "Services" page listing everything you do in bullet points — Google can't tell if you're a plumber, a remodeler, or a general handyman, so you rank for none of it
  • No project gallery, or photos that are 4MB stock-camera JPGs that take 8 seconds to load on a job-site 4G connection
  • License number, bond, and insurance buried in the footer (or missing entirely) — homeowners check this before they call, especially on jobs over $5K
  • Zero reviews on the site itself — Google reviews live on Google, but copy-paste 8–10 onto the site with schema markup and you get rich snippets in search
  • "Request a Quote" form with 11 fields — every field past 4 cuts completion rate by roughly 10%

The fix is structural, not cosmetic. Read our local SEO guide for Los Angeles for the service+location matrix that drives qualified phone calls.

Tech Stack

What powers your contractor website.

// contractor website — technical stack
 
frontend: Custom HTML/CSS/JS — mobile-first, sub-2s loads
backend: PHP 8 — server-rendered, no framework overhead
forms: Multi-step quote requests with service/location routing
galleries: Optimized project showcases with lazy loading
seo: Service+location page matrix, schema, XML sitemap
tracking: Call tracking, form analytics, conversion attribution

Ready for a contractor website that brings in jobs?

Tell us about your trade and service area. We'll show you the site architecture and what it costs.

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